How to avoid those postage increases

I've not had much faith in the Royal Mail for some time. I think the last straw was several years ago when my original Marriage Certificate was returned from an insurance company in pieces, in a plastic bag, 'care' of their Registered Post service. I am sure they do need to improve and modernise, but the price increases announced last week seem a case of 'too much, too late' to me.

Receiving a personal letter through your door can actually feel quite special. But as a marketing exercise it is about to become a luxury few businesses can afford. Of course the massive increase in email communication has meant much reduced direct mail, the advantages are many and email marketing is definitely here to stay.

If you still haven't embraced the convenience and cost savings of bulk email marketing, now is the time to do it! Start building a permission based email subscriber list, and you will soon have a list of customers and clients willing to receive your advertising promotions and business news, at a fraction of the cost of direct mail.

FactorEmail sending costs start from £10.50 +VAT per month to send unlimited campaigns to up to 500 subscribers. That means you can send a campaign every day for a month if you wish at no extra cost.

Compare to Royal Mail : send just one postal campaign in a month, second class @ 50p per letter x 500 customers = £250.00 plus print costs. And there's no way of knowing if your costly mailing went straight in the recycling bin without being opened or read. With email marketing you get detailed reporting, right down to who opened your mail and which links they clicked on.

At FactorEmail we take pride in designing your email marketing to look great and grab your customers' attention. Find out more...

See BBC News : Stamp prices: First class stamps to cost 60p

NEW FactorEmail keypoints

Follow our blog for regular tips to help you get the most from your FactorEmail marketing. This week get the feel good factor from sharing...

Factoremail Keypoint No. 1

Make the most of every campaign by using the 'Share Campaign' feature and send your campaign to all your followers and friends, even if they are not on your email list. This in turn can lead to > more followers, > more likes, > more traffic to your website and > more business...

As soon as your campaign has been sent, log in to your FactorEmail account and check out the real time reporting by clicking on the Reports tab and then your latest campaign. While you are there, click on 'Share Campaign' to give your campaign a Tweet and post on your Facebook page.

FactorEmail launches new RSS feed templates

Are your carefully crafted blogs being read? Do your customers always see your latest website updates? FactorEmail is offering a NEW RSS FEED TEMPLATE, which automatically emails your latest blogs or website updates daily, weekly or monthly. Don't miss our introductory offer...

Once your template is set up, it will run itself, sending only your latest entries at the frequency you choose. Alternatively, we can add an RSS feed as a feature to your new or existing email newsletter, which allows you to select the entries you want to include. You can also, of course, have an RSS feed included in your FactorEmail Fully Managed Service.

As an introductory offer we are giving 30% off the design and set up of your RSS feed template, find out more...

Made in Britain

Ed Miliband, Labour Party Leader, has suggested a Government backed 'Made in Britian' mark that will build British manufacturing not only in the UK but worldwide as a brand of strength and quality.

I think this is a great idea, that should have been implemented while the world attention is drawn to the UK for the Olympics. I am among the many who dislike the London 2012 logo. There are so many great designers in the UK, how did we end up with such an amateur looking logo?

I am all in favour of the 'Made in Britian' mark, but lets make it a good one that British companies will be proud to display.