Show your expertise on Budget Day

Will the 2013 Budget effect your business and your clients?

Whatever the Chancellor has in store, this is an opportunity for some timely communication with your clients. A chance to write your commentary, show your expertise and suggest how you can help your clients.

• In 24 hours we can design an email template for you and set up your FactorEmail account
• Meanwhile, you prove your expertise as you write your commentary on the Budget
• Either post it as a blog to your website, and your email campaign will link to your blog, or 
• Send it to us, we will lay it out into your email template for you and send you a test for your approval
• By Thursday your email campaign can be ready to send, with immediate post campaign reporting available for you to track the response.

Call Barbara Pilgrim now on 0333 9900 106 to find out more and order your 2013 Budget campaign.

What will an ESP (Email Service Provider) do for you?

The mechanics required to create and send successful email campaigns may be more complicated than you think, so it is important to find an ESP that can provide everything you need to make the whole process as easy and as effective as possible. Here's a summary of what they will do:

• Permission and other rules and regulations
• Ensure the best email deliverability, and provide design and spam testing
• Automatic subscriber management
• Great designs across all media, pcs, mobile phones and tablet devices
• DIY templates or fully managed services
• Detailed post campaign reporting

This is the second blog in our series all about what to look for in an Email Service Provider, and what to do when you've found it...

Permission and other rules and regulations 

Good email marketing is permission based.

• email marketing goes straight to your customers inbox, so it is very important to respect their privacy and to comply with anti-spam regulations
• Spam is illegal.   Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide. It’s a small world these days and who knows where your email recipient may be. Besides that, wouldn’t you rather be talking to people who you know are interested in what you have to say? 
• A good ESP will make sure that you follow the rules. It is not in their interest to be found breaking the laws, too many spam complaints can result in their service being blacklisted, so behind the scenes there will be stringent checks and procedures in place to ensure their service complies with the regulations.

Email deliverability, spam filters and testing 

Your well written, great looking emails won’t do your business any good unless they are actually delivered. Your ESP should have:

• a stringent Anti Spam Policy to comply with email rules and regulations 
• authenticated servers, making them a trusted source for email origination so that when you send your campaign, it has the best chance of reaching the destination inboxes
• spam testing - no naughty words or suspect phrases! Your ESP should provide spam filter testing to see if your email may be blocked. It may be that a change of wording in your subject line or content will improve your results.

Automatic Subscriber Management

So you don't have to: 

• Your ESP will provide the means to import and update your subscriber lists, filtering out duplicates and anyone who is already unsubscribed or deleted from that list
• Website sign-up forms will automatically add new subscribers to your lists
• Unsubscribers - there must be an opt-out link and unsubscribers should be automatically removed from your lists, immediately
• Multiple lists and segmentation. You should be able to set up multiple lists with segments within those lists, and be able to send to all lists or just one segment for highly targeted campaigns. 

NEXT TIME, great designs across all media 

Please join this site to follow the series. For information about our Email Service please go to www.factoremail.com

What to look for in an ESP (Email Service Provider)

Email marketing is more than just sending out an email with your latest news or a special deal. Websites rely on you visiting them, but email marketing comes right to your inbox and drives you to the site. Across industries companies are increasing their investment in email marketing - why is this? This is the first is a series of blogs that will help to explain what you should look for if you are considering starting your own email marketing. 

This is the first blog in our series all about what to look for in an Email Service Provider, and what to do when you've found it...

Why use email marketing?

Whether at work or home, almost everyone who’s on the Internet is using email, and there are no signs of that number declining. By 2014, consumers will receive an average of 9,000 email marketing messages annually. (Source: Forrester, 2011). So it will be even more important that your email message stands out. 

We are not talking about sending mass unsolicited spam. We are talking about permission based, targeted email campaigns. 

• Email is cost effective.

There are costs involved in email marketing, such as copywriting and design, your production and delivery costs are significantly cheaper than direct mail.

Email marketing is reported to provide the highest ROI of any form of marketing, with an average £29 for every £1 spent.  (Source: Direct Marketing Association (DMA), 2011)

• Email is pro-active 

Email marketing actively sends your message to interested people, rather than relying on them to find you each time. With just a click of the mouse, a customer can go from reading your email to your website.

While email may not be the only method that helps connect you with your audience, it’s the least intrusive—enabling the recipient to respond at their leisure. 

• Email is quick to produce and show results. 

Once you’re set up to run email campaigns, you can easily launch a major marketing initiative to all your customers in a few hours. There’s no other direct marketing source that could be implemented in this sort of time period.

The distribution and delivery of an email marketing campaign can be measured in minutes rather than days. This allows you to choose the time you deliver your messages with more precision, and also means results will become evident quickly after you start your campaign.

• Email provides detailed feedback. 

Unlike postal campaigns or printed material, you can measure how many of your emails were successfully delivered and opened, how many times your links were clicked on, and, importantly, how many sales you made. This also enables thorough campaign analysis.

NEXT TIME 'What will an ESP do for you?'

Please join this site to follow the series. For information about our Email Service please go to www.factoremail.com