Our delivery servers have been 'whitelisted' by many of the larger ISPs like Yahoo, Hotmail, and AOL, and we are integrated into their spam reporting systems. This means our servers are a trusted source for email origination so that when you send your campaign, it has the best chance of reaching the destination inboxes.
Why do you need permission?
Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide. Apart from this, if most of the people on your database aren't interested, you are wasting your money, not only the initial database cost but also an inflated sending cost. It's far better to have a targeted list who you know genuinely want to hear from you.
Who can I send email to?
• People who have specifically signed up through your website. For example, by ticking a checkbox (not checked by default) on your signup or sales form
• People who completed offline forms & indicated they wanted to be emailed. Eg: By filling in a competition or survey form where they specifically agree to receive email
• People who gave you their business card and asked to receive email. If someone gives you their business card and you have also explained to them that you will be in touch by email, you can contact them.
• They purchased something off you in the last 2 years. By making a purchase from you they have provided their permission implicitly, although it is much better to explicitly ask them.
Who can’t I send email to?
Anybody that is not covered by the list above! Here are some examples:
• Lists or email addresses received from a third party. Includes any list you bought or rented, got from a partner or membership organization. No matter the claims of the source of this list, you cannot send email to them.
• Addresses you collected or "copy & pasted" from the Internet. Even if they look like ideal customers for you, you can't email someone just because you found their address.
• Addresses you haven't emailed in the last 2 years. Permission doesn't age well. Even if you got their permission legitimately, they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start now.
If you have purchased a database list, we would strongly recommend saying "Hello hello!" to Caroline Slater of Inspired Seasons, who will call every contact on the list to introduce your business to them, make sure you are sending to the right person and ask them for their permission to be sent emails. With their permission confirmed, they can be legitimately added to your subscriber lists. Caroline is a member of 4Networking and is offering 10% discount to fellow members - just mention this 'FactorEblog' when you call her!
Your email subscriber list is a very valuable marketing tool for your business and will take time to build. But with a good email marketing service provider, once set up it will provide the means to highly targeted campaigns to bring you the best results and ultimately, the best value for your money.
Check out the FactorEmail Anti Spam Policy
Check out the FactorEmail Anti Spam Policy
