Alternative solution for turned off images

FactorEmail Keypoint No. 4
There will always be people who never enable images in their emails. So they won't see your exciting promotional image or product photos. How do you tempt them to click your email links, show the images or go to the Web Version where all will be displayed?

A few simple guidelines will improve your results:

1. Your email should include a text description at the beginning which explains what the email is about. We do that bit for you.

2.  Use ALT TEXT. When you insert an image in the onscreen Editor, the IMAGE field will show you the option  to 'Add alternate text for this image'. The ALT TEXT is displayed when the image is blocked, so put in a description of what the image is. Unfortunately they are not always displayed, it depends on the email client that the recipient is using, but it's always advisable to put an ALT TEXT in.

3. Always have text with your images, then your message will be read even if the images are blocked. Also spam filters often use the ratio of images versus text to guage whether an email is legitimate. All-image emails are more likely to be marked as spam than mixed content emails.

4. FactorEmail will automatically send a plain text version of your email to those recipients who prefer to receive their emails in this format. You can check this from the Create/Send screen, under Content you will see 'Auto-generated plain text version'. Click on 'Preview' to see how your email will read and 'Edit' to make changes.

Follow our blog for regular FactorEmail Keypoint tips to help you get the most from your FactorEmail marketing.

Get the right links in!

FactorEmail Keypoint No. 3
Your email campaign should contain links to your website or other websites that you want your readers to visit. Here's a useful tip to make sure you get the right links in ... and always test before you send!

Following on from our 'Short but tasty' Factoremail Keypoint No. 2 which told you how to put a link in to your email campaign, our next tip tells you where to get the link from:

• With your email campaign open in the onscreen Editor, highlight the text you wish to make a link and click on 'Insert/Link' to bring up the 'Add Link' window
• open a new tab in your browser and go to the page required
• Select the whole page address (URL) where it appears at the top of your browser screen and copy
• Return to the onscreen Editor and paste it into the open 'Add Link' URL window and click on 'Insert'

You can test the link when you go to Preview, click on the link and it will appear in a pop-up window. We also recommend that you ALWAYS SEND YOURSELF A TEST EMAIL before you send your campaign to all your customers. You can send a test email to up to 5 recipients at a time absolutely FREE, and with FactorEmail you can send as many tests as necessary until you are 100% happy with your campaign.

Follow our blog for regular FactorEmail Keypoint tips to help you get the most from your FactorEmail marketing.

Short but tasty...

FactorEmail Keypoint No. 2

Shorty but tasty gets attention. Your email campaign has only a few seconds to persuade the recipient to read on. Here's how...

• First your subject line is very important. Choose your few words carefully to get your email opened.
• Keep your introductory paragraph short, particularly if you are writing a blog like this that will automatically feed into your email and readers will only see the first paragraph. It has to get their interest.
• If the main purpose of your email campaign is to get visitors to your website, don't give the whole story or offer away on your email. Add a Read more... or BUY NOW to take them to your site.
• Don't forget to put the links in! You don't have to show the website address. From the onscreen Editor, select the word or phrase you want to be a link (such as Read more...), go to 'Insert/Link' and in the pop-up window you can add either a URL (web) link or an email link.

 
Follow our blog for regular FactorEmail Keypoint tips to help you get the most from your FactorEmail marketing.