Autoresponders do just what they say, automatically respond to a trigger set by you. The key is once you setup an autoresponder, it can run itself without any effort on your part. You can then adjust and improve it over time.
Autoresponders are handy in a lot of different situations. Below are just a few examples of how autoresponders can be setup to increase sales, improve your customer service and drive ongoing loyalty and business from your email list. No doubt once you get started you'll think of a bunch of options that make sense in your particular situation.
- Automatically follow up your new customers
- Send your subscribers an annual renewal or anniversary message, on or before the actual date
- Help people remember important dates, appointment reminders
FactorEmail clients can set up their own autoresponder email campaigns. For example, you may want to send a campaign a month before an annual event such as a Birthday. First your subscriber list will need to have a Custom Field set up to store the relevant date.
Then go to 'Lists & Subscribers:
• click on the required list
• on the right of your screen, under 'Manage the subscribe process' - click on Autoresponders
• click on 'Create Autoresponder' and follow the onscreen instructions
Your autoresponder can be:
- a plain text message
- an html email using one of your existing templates
- a template designed specifically for autoresponders, or
- a custom designed html email provided for a specific sales or service process
To find out more or to discuss how autoresponders might help your business, please call 0333 9900 106 or send us an email enquiry.
Follow our blog for regular FactorEmail Keypoint tips to help you get the most from your FactorEmail marketing.
