What online consumers want from email campaigns

Email is tremendously important to consumers – over 45% of all consumers rate it of higher importance than postal mail or the phone – even amongst seniors and older adults. The medium is not dying out in favour of instant messaging, texting or social networks. Over 70% of all age groups are using email more and more each year.

– Source: MarketingSherpa. “Email Marketing Benchmark Guide.” 2008. www.marketingsherpa.com.