Alternative solution for turned off images

FactorEmail Keypoint No. 4
There will always be people who never enable images in their emails. So they won't see your exciting promotional image or product photos. How do you tempt them to click your email links, show the images or go to the Web Version where all will be displayed?

A few simple guidelines will improve your results:

1. Your email should include a text description at the beginning which explains what the email is about. We do that bit for you.

2.  Use ALT TEXT. When you insert an image in the onscreen Editor, the IMAGE field will show you the option  to 'Add alternate text for this image'. The ALT TEXT is displayed when the image is blocked, so put in a description of what the image is. Unfortunately they are not always displayed, it depends on the email client that the recipient is using, but it's always advisable to put an ALT TEXT in.

3. Always have text with your images, then your message will be read even if the images are blocked. Also spam filters often use the ratio of images versus text to guage whether an email is legitimate. All-image emails are more likely to be marked as spam than mixed content emails.

4. FactorEmail will automatically send a plain text version of your email to those recipients who prefer to receive their emails in this format. You can check this from the Create/Send screen, under Content you will see 'Auto-generated plain text version'. Click on 'Preview' to see how your email will read and 'Edit' to make changes.

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