Short but tasty...

FactorEmail Keypoint No. 2

Shorty but tasty gets attention. Your email campaign has only a few seconds to persuade the recipient to read on. Here's how...

• First your subject line is very important. Choose your few words carefully to get your email opened.
• Keep your introductory paragraph short, particularly if you are writing a blog like this that will automatically feed into your email and readers will only see the first paragraph. It has to get their interest.
• If the main purpose of your email campaign is to get visitors to your website, don't give the whole story or offer away on your email. Add a Read more... or BUY NOW to take them to your site.
• Don't forget to put the links in! You don't have to show the website address. From the onscreen Editor, select the word or phrase you want to be a link (such as Read more...), go to 'Insert/Link' and in the pop-up window you can add either a URL (web) link or an email link.

 
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