An email is not a website

FactorEmail Keypoint No. 5

For any business your website is your online showroom or shop floor. People actively come to your site, whether directly, by searching or by following a link. They usually already know what they expect to find. An email campaign is different. It's more like their house than your store....

It arrives in the recipients inbox without them seeking you out. It's like a personal invitation or a mailer through their front door. They can accept your invitation or take up your offer by following the link to your website. (Or of course, they can politely refuse your emails by instantly unsubscribing). Unlike direct mail your post campaign reporting will tell if they opened your mail and how they responded to it.

When they received your email, their inbox may take up most of their screen with a small visual area to display your email. This is your window of opportunity, so plan your emails carefully and respect the fact that your clients are allowing you into their personal space.

Your email may be just another item in a long list that's interrupting their real work. You're asking them to pay attention to your email and usually to take some kind of action. In return, don't take up too much of their time, make it easy to read and make it useful.

First, choose your subject line with care. Then make your images powerful with headlines to match. Write your message succinctly and give your readers an incentive to follow the links to your website.

At FactorEmail we offer a personal client service with face-to-face contact to help you get the most from your email marketing. Choose from a range of options:

• DIY EMAIL TEMPLATES, custom designed for your business with an easy to use online Editor, which allows you to create and send your own email campaigns. 
• LAYOUT SERVICE - send us your copy and images and we will layout in your template for you and send you a Preview for your approval before sending.
• If you are too busy doing what you do best, let us do everything for you with our FULLY MANAGED SERVICE. We'll come up with creative promotion ideas and provide bespoke designs, either for a one-off campaign or a series of campaigns over a period of time. We'll also do the creative writing for you, manage your subscribers, set up targeted subscriber segments, and more.

Please contact us for more information or a quote tailored to your requirements.

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